Crowdsourcing Case Studies: From Crowdsourcing to Crowd-Empowered Innovation Labs and Ecosystems

Published on August 21, 2018


Featured at the Crowd Academy 2018, speakers from organizations and crowdsourcing platforms provided a unique perspective on their own experiences in crowdsourcing. In this session, Herfried Schwarz from MAM baby provides an overview of how MAM leveraged local mothers in the product co-creation process.


Herfried Schwarz

Herfried Schwarz is a Leader of Innovation & Project Management for the Research and Development at MAM.

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