What is your Problem?: The Importance of Problem Storming for Crowdsourcing

Published on August 21, 2018


Identification of the right problem is one of the most important steps when considering crowdsourcing for solution generation. Featured at the 2018 Crowd Academy, Professor Lifshitz-Assaf provided and discussed practical application of problem identification through problem storming practices.


Hila Lifshitz-Assaf

Hila Lifshitz-Assaf joined New York University Stern School of Business as an Assistant Professor of Information, Operations and Management Sciences in July 2013. She is also a faculty associate at the Berkman Center for Internet and Society at Harvard University.

Professor Lifshitz-Assaf’s research focuses on developing an in-depth empirical and theoretical understanding of the micro-foundations of scientific and technological innovation and knowledge creation processes in the digital age. She explores how the ability to innovate is being transformed, as well as the challenges and opportunities the transformation means for R&D organizations, professionals and their work. She conducted an in-depth 3-year longitudinal field study of NASA’s experimentation with open innovation online platforms and communities, resulting in a scientific breakthrough. Her dissertation received the best dissertation Grigor McClelland Award at the European Group for Organizational Studies (EGOS) 2015.

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